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Carter, H. (2017a, December 29). The art and science of storytelling in market research. ANA - ESOMAR. Retrieved April 29, 2024, from
https://ana.esomar.org/documents/the-art-and-science-of-storytelling-in-market-research
Ramos, M. (2017a, November 07). The secret to survey success?. ANA - ESOMAR. Retrieved April 29, 2024, from
https://ana.esomar.org/documents/the-secret-to-survey-success-
DeMuro, H. (2017a, November 07). Customer-centric market research. ANA - ESOMAR. Retrieved April 29, 2024, from
https://ana.esomar.org/documents/customer-centric-market-research